About us
We transform parks, zoos and gardens into sparkling winter wonderlands
The company
The Christmas Gardens at all German and foreign locations are in-house productions of Christmas Garden Deutschland GmbH (CGD). This company was founded in 2018 and belongs to the DEAG Group, Deutsche Entertainment AG. CGD is the producer of the event and owner of the "Christmas Garden" brand.
The concept
The Christmas Garden is a complex audiovisual open-air production that takes place between mid-November and the beginning of January in venues that are predominantly listed, some of which are UNESCO cultural heritage sites. Impressive architecture, the tranquillity of nature and technically sophisticated light art are combined with specially composed music and soundscapes. An approximately two-kilometre-long circular trail leads guests through a world of inspiration with numerous installations created by outstanding artists.
In 2016, the Christmas Garden celebrated its premiere in Berlin and was a surprise hit. In 2021, the event format was presented at 18 locations in four countries: In addition to ten events in Germany, these included the Recinte Modernista de Sant Pau in Barcelona, the Parc de Saint-Cloud in Paris or Windsor Great Park near London. Around 1.9 million people visited the illuminated Christmas parks and gardens in Germany, France, Great Britain and Spain.
Space for creativity
DEAG opened its brandßnew state-of-the-art office for the Christmas Garden team and their artists, friends and business partners on 11 May 2022. The success and rapid growth of the event format led to a steadily increasing need for space, so that the premises at the DEAG headquarters on Berlin's Potsdamer Platz became too small.
At Gleisdreieck Park ‒ right on Schöneberg's border with Kreuzberg ‒ an open and modern space for creativity and flexible teamwork has been created.
The team
More than 300 internal and external employees are responsible for the implementation, optimisation and expansion of the concept.
Sebastian Stein
Managing Director
Christian Diekmann
Managing Director & Board of DEAG
Ulrike Krüger
Management Assistance & Office Management
Isabel Kruppke
Head of Operations & Project Manager
Alice Paul-Lunow
Research Creativity, Competition & Business Development Manager
Anika Donner
Head of Marketing
Florian Denks
Project & Marketing Manager
Laura Ann Ahrens
Online Marketing Manager
Ute Hafermalz
Project Manager & Local Promoter Berlin/Dresden
Oliver Zietzke
Project Manager & Local Promoter Berlin/Dresden
Jessica Baroni
Project Manager
Klemens Wiese
Project Manager
Margareta Humbert
Team Manager, Marketing & PR Content
Matthias Stephan
Manager Ticketing Local & Customer Service
Fabian Wehr
Technical Manager
Kathleen Müller
Project Assistant
Matthias Schwarze
Chief Logistics Manager (Concert Concept GmbH)
Max Schwenkow
Graphic Designer (DEAG)
Jule Steinfahrt
Graphic Designer (DEAG)
Kristin Aßmann
Graphic Designer (DEAG)
Julian Schleiminger
Graphic Designer (DEAG)
Helene Biebinger
Graphic Designer (DEAG)
Margot Schwindenhammer
Manager, PR & Public Relations (Van Almsick & Team GmbH & Co KG)
Daniel Voigt
Manager, PR & Public Relations (Van Almsick & Team GmbH & Co KG)
Local partners
The following local partners are responsible for the successful implementation of the Christmas Garden events at the respective locations.
Implementation of Christmas Garden Berlin, Dresden & Christmas in the Tierpark
Christmas Garden Deutschland GmbH is the producer of all events and owner of the "Christmas Garden" brand. It is responsible for the local implementation of the Christmas Garden Berlin, Dresden and Christmas in the Tierpark events.
Implementation of Christmas Garden Hannover, Insel Mainau, Karlsruhe & Stuttgart
C² CONCERTS GmbH organises around 350 events a year throughout Germany and acts as a local promoter for concerts and events of various genres in southern Germany. C² CONCERTS GmbH has been organising the Christmas Garden events in southern Germany since 2018.
Implementation of Christmas Garden Koblenz
I-Motion GmbH has more than 25 years of experience in the field of electronic music events. The core business is the planning, organisation and realisation of music festivals with up to 200,000 visitors annually. With NATURE ONE, I-Motion organises one of the largest, oldest and best-known festivals in Europe. Since 2020, I-Motion GmbH has organised Christmas Garden Koblenz.
Implementation of Christmas Garden Köln & Münster
handwerker promotion e. gmbh stands for the successful planning, organisation and implementation of concerts and tours of all genres and sizes in North Rhine-Westphalia. Since 2019, handwerker promotion e.GmbH has been organising the Christmas Garden events in North Rhine-Westphalia.
Implementation of Christmas Garden Frankfurt
FOH Rhein Main Concerts GmbH is a local promoter in the Rhine-Main area and is responsible for staging concerts. The portfolio includes stadium shows as well as club concerts that take place in the cities of Frankfurt am Main and Mannheim and their surrounding areas. FOH Rhein Main Concerts GmbH has been running Christmas Garden Frankfurt since 2020.
Implementation of Christmas Garden Barcelona, Málaga & Valencia
Proactiv Entertainment is the leading promoter in Spain for the production and organisation of major events, national and international exhibitions and music concerts. Headquartered in Barcelona, the company has more than 30 years of experience in the entertainment industry. Proactiv Entertainment has been running the Christmas Garden events in Barcelona, Valencia and Málaga since 2020.
Implementation of Christmas at Trentham, Kenwood & Wollaton
Kilimanjaro Group is a subsidiary of DEAG entertainment based in London. Each year Kilimanjaro Group produces and promotes over 1000 music concerts, musical theatre, comedy and spoken word events, festivals, family and social media events. Kilimanjaro Group produces Christmas at Trentham, Christmas at Kenwood and Christmas at Wollaton.
