About us
We transform parks, zoos and gardens into sparkling winter landscapes
The company
The Christmas Gardens at all German and foreign locations are in-house productions of Christmas Garden Deutschland GmbH (CGD). This company was founded in 2018 and belongs to the DEAG Group, DEAG Deutsche Entertainment AG. CGD is the producer of the event and owner of the "Christmas Garden" brand .
The concept
The Christmas Garden is a complex audiovisual open-air production, which takes place in predominantly listed venues - some of which are part of the UNESCO cultural heritage - between mid-November and early January. Impressive architecture, the tranquility of nature, technically sophisticated light art is combined with specially composed music and sound worlds. An approximately two-kilometer-long circular path leads guests through a world of inspiration with numerous installations created by outstanding artists.
The history
The Christmas Garden celebrated its premiere in Berlin in 2016 and was a surprise success. In 2023, the event format was presented at 21 locations in six countries: In addition to eleven events in Germany, these included the Recinte Modernista de Sant Pau in Barcelona, the Parc de Saint-Cloud in Paris and Windsor Great Park near London. Around 1.7 million people visited the Christmas-illuminated parks and gardens in Germany, France, Italy, Austria, Great Britain and Spain.
Place for creativity
In May 2022, DEAG opened the brand-new, state-of-the-art office for the Christmas Garden team and its artists, friends and business partners. The success and rapid growth of the event format led to a steadily increasing need for space, so that the premises at DEAG's headquarters on Berlin's Potsdamer Platz became too small.
Am Gleisdreieck Park - right on the border between Schöneberg and Kreuzberg - an open and modern place for creativity and flexible teamwork was created.
Winner of the LEA Live Entertainment Award
In June 2022, Christmas Garden Deutschland GmbH won the prestigious LEA Award for the "En Suite Event of the Year 2020/2021". The local partners C2 Concerts, Hannover Concerts, I-Motion, Rhein Main Concerts and Handwerker Promotion also received awards.
The team
More than 300 internal and external employees are responsible for implementing, optimizing and expanding the concept.
Alice Paul-Lunow
Anika Donner
Head of Marketing
Celia Mutz
Project Manager & Local Promoter
Christian Diekmann
Managing Director & Board DEAG
Christian Holl
Manager Ticketing & Customer Service
Elisabeth Jäckel
Social Media Manager
Fabian Wehr
Technical manager
Florian Denks
Head of Touring Department & New Business Manager
Helene Biebinger
Graphic designer (DEAG)
Isabel Kruppke
Head of Operations
Jacqueline Lehmann
Marketing Manager
Project Assistant
Jessica Baroni
Project Manager
Jule Steinfahrt
Graphic designer (DEAG)
Julian Schleiminger
Graphic Designer (DEAG)
Kathleen Müller
Junior Project Manager
Klemens Wiese
Project Manager
Kristin Aßmann
Graphic designer (DEAG)
Margareta Humbert
Manager Team, Marketing & PR Content
Margot Schwindenhammer
Manager PR & Public Relations (Van Almsick & Team GmbH & Co KG)
Matthias Schwarze
Organization & Logistics Manager
Matthias Stephan
Manager Ticketing & Customer Service
Max Schwenkow
Graphic Designer (DEAG)
Nina Grieb
Project Manager
Oliver Zietzke
Project Manager & Local Promoter
Sebastian Stein
Managing Director
Ulrike Krüger
Management Assistance & Office Management
Local partners
The following local partners are responsible for the successful execution of the Christmas Garden events at their respective locations.
Implementation Christmas Garden Berlin, Dresden, Leipzig & Weihnachten im Tierpark
The Christmas Garden Deutschland GmbH is producer of all events and owner of the brand "Christmas Garden". She is responsible for the local realization of the events Christmas Garden Berlin, Dresden as well as Weihnachten im Tierpark .
Implementation Christmas Garden Karlsruhe, Hanover, Mainau Island & Stuttgart
C² CONCERTS GmbH organizes around 350 events a year throughout Germany and acts as a local promoter for concerts and events of various genres in southern Germany. C² CONCERTS GmbH has been organizing the Christmas Garden events in southern Germany since 2018.
Implementation Christmas Garden Koblenz
I-Motion GmbH has more than 25 years of experience in the field of electronic music events. The core business is the planning, organization and execution of music festivals with up to 200,000 visitors annually. With NATURE ONE, I-Motion organizes one of the biggest, oldest and best-known festivals in Europe. Since 2020, I-Motion GmbH organizes the Christmas Garden Koblenz.
Implementation Christmas Garden Hamburg
River Concerts GmbH plans and organizes concerts, musicals and family entertainment shows in Hamburg and throughout northern Germany. As a subsidiary of DEAG Deutsche Entertainment AG , River Concerts has been running Christmas Garden Hamburg since 2023.
Implementation Christmas Garden Augsburg
Global Concerts GmbH - a subsidiary of DEAG Deutsche Entertainment AG - specializes in the local organization of events in the fields of rock/pop, sports, classical music and comedy. Since 2023 Global Concerts organizes the Christmas Garden Augsburg.
Realization Christmas Garden Barcelona
Proactiv Entertainment is the leading promoter in Spain for the production and organization of major events, national and international exhibitions and music concerts. Headquartered in Barcelona, the company has more than 30 years of experience in the entertainment industry. Proactiv Entertainment has been organizing the Christmas Garden event in Barcelona since 2020.
Implementation Lumière en Seine, Windsor Great Park Illuminated & Incanto di Luci
IMG is a global leader in sports, fashion, events and media. The company manages some of the world's biggest athletes and fashion icons, hosts hundreds of live events annually, and is a leading independent producer and distributor of sports and entertainment media. IMG hosts the Christmas Garden events Lumières en Seine in Paris, Windsor Great Park Illuminated in London, and Incanto di Luci in Rome.
